CREATIVECase Study

Problem:Kotanyi company wished to increase its overall presence on Serbian market by introducing low-cost spices brand, which would be the competitive answer to the domestic spice producers.

Solution:The agency designed low-cost brand Sto čuda – its name, packaging and promotional advertising campaign.

Outcome:During first four weeks after the launch alone, more than 300 new buyers emerged and 70% of them turned for more. Croatia, Bulgaria and Bosnia & Herzegovina showed interest for the concept.