Efficiency
The increase of announced products sales from 12% to 15% (Point-of-Purchase Advertising Institute).
55% of the buyers remember the announcement they had heard, even after they left the store
After hearing the announcement, over one third of buyers (36%) have bought the announced product instead of the one they have decided to buy before they came to the store (Arbitron, Media & Market Research Agency, NY).
Exceptionally cost-efficient
- Only the production costs of Instore audio promotion are paid for – the overall advertising budget remains intact
- Production VAT can be used as the previous one
- Exceptionally simplified campaign launching
- Instant correction of the announcement
- Specific demands flexibility