PRCase Study

Peugeot / Verano – Used Cars

Problem: Used car market in Serbia is extremely developed and known to be treacherous. Peugeot used cars are not in high demand. Most used cars dealers offer guarantees. Client insisted that Verano Motors should be “clearly different than others and offer more than guarantees”.

Solution: We introduced The Certificate to be issued with each Peugeot used car sold by Verano Motors. Something like that did not exist on Serbian market previously. The Certificate was a sort of a proof that the bought used car is completely functional, that it was not stolen, the mileage was correct, all parts in the car original, and that licensed Peugeot service personnel have checked it entirely. The Certificate was printed bilingually (Serbian and French), on luxury paper with hologram and dry stamp. Special advertisement was designed communicating this certificate.

Result: Despite steep prices, first batch was sold in record time. Client had to relocate the used car operation to alternative location due to fear that it will jeopardize sales of new cars.