Expertise

Automotive industry

The agency has been providing PR services for Peugeot in Serbia for more than three years now. Through various PR events, we’ve helped Peugeot operations in Serbia, such as launching new models (407SW, 407 Coupe, 107, 1007, restyled 307, 207 and 308) and improving used car sales. We generated publicity through press releases, events, as well as, business moves made by chief importer and distributor Verano Motors.

Communications/Technology

Our longest account is with the company SBB – Serbia Broadband, the largest cable operator in Serbia and in Southeast Europe. We’ve worked on improving public image of this client exposed to the heavy media criticism inspired by direct competition and even some political figures. In comparison to the largest domestic communications company, SBB spends virtually no money on advertising and yet we’ve successfully managed to maintain good relations with the media. As a result, we have raised brand awareness of cable TV channels such as FILM+ or SportKlub, as well as, of new distribution technology in Serbia – DTH (TotalTV) and digital distribution technology – D3.

Food industry

When promoting food products, out goal is to create strong connections between the products and the consumer. Our idea is to expose the key audiences to the product that we promote in order to create the sense of quality and satisfaction. We have worked both with domestic and foreign brand in food industry and easily managed to find the best channels for communication.

Finance

The owner and the General Manager of the agency ConText Mfg, Dragan Ćirić has been appointed as Short Term PR Consultant with the World Bank in Serbia twice. Entire work was concentrated on promotion of leasing as a way of financing of small and medium enterprises and the promotion of Association of Leasing Companies in Serbia (ALCS). This project was so successful that the entire campaign almost without any modification has been conducted in neighboring FYR Macedonia and Bosnia and Herzegovina.

PRExpertise

“Efficiency, diplomacy and thoroughness are my first thoughts regarding the collaboration I’ve been having with ConText Mfg. I am pretty suspicious toward PR business in Serbia, because, like in many other things here, there are many who went astray into this business. With its “No Bullshit” approach, Context distinguishes itself from the competition and offers clear and concrete communication solutions“.

Milivoje Čalija Marketing and Sales Manager,
B92 – Nation-wide radio & TV broadcaster